Newell, C., Sandoz, E. and Tyndall, I. (2022) A pilot study of the impact of brief exposure to images of breastfeeding mothers on attitudes towards mother’s breastfeeding in public. Health Communication, 37 (2). pp. 185-190. ISSN 1532-7027
Health Communication Breastfeeding Attitudes September 2020.pdf - Accepted Version
Available under License Creative Commons Attribution.
Download (276kB)
Abstract
The wider societal attitudes held towards mothers’ breastfeeding in public seem to impact infant feeding choices. The present study employed an online (N = 396) experimental pre-test post-test design set to examine whether a mere exposure effect of briefly viewing and rating the valence of four different images of public breastfeeding (i.e., mother and baby alone, females in background, males in background, and females and males in background) would impact on participants’ attitudes towards a mother breastfeeding in public. There was a marginal increase in the positive attitudes towards public breastfeeding at Time 2 when compared with Time 1 following exposure to the four images. These findings support a potential positive mere exposure effect in enhancing attitudes towards breastfeeding in public. This suggests a greater use of promotional material using visual stimuli may improve societal acceptance of breastfeeding in public.
Publication Type: | Articles |
---|---|
Uncontrolled Keywords: | Breastfeeding attitudes, Public breastfeeding, Infant feeding, Societal support, Media promotion, Communication, Health, Social science |
Subjects: | B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > H Social Sciences (General) H Social Sciences > HQ The family. Marriage. Women R Medicine > RA Public aspects of medicine R Medicine > RJ Pediatrics |
Divisions: | Academic Areas > Institute of Education, Social and Life Sciences > Psychology |
Depositing User: | Ian Tyndall |
Date Deposited: | 09 Sep 2020 13:46 |
Last Modified: | 05 Apr 2022 00:10 |
URI: | https://eprints_test.chi.ac.uk/id/eprint/5320 |